3D Infographics in Architecture and Products

On previous occasions, we have already talked to you about renders and their importance in the world of architecture. Today, we go one step further and focus on 3D architectural infographics. You have probably heard of infographics before—those dynamic information capsules that explain a concept. In this case, we move away from that meaning to focus on 3D infographics for architecture. Pay close attention to everything they can offer you!

What is 3D infographics?

3D infographics is a computer-generated digital image that, like a render, allows us to virtually represent a product or architectural project (or any other type) within a three-dimensional environment. They can be either static or animated. If we focus on the architectural sector, that is, 3D architectural infographics, they are better known as “architectural visualization.” This is probably one of the fields where they are most useful, as they greatly facilitate the explanation and understanding of all the details of a specific project. It is no surprise that the demand for 3D architectural infographics is growing, as these projects are very costly, and this highly visual resource can be used at any stage of the project to ensure that the work being carried out matches exactly what the client wants.

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Types of 3D architectural infographics

There are as many types as there are projects. However, we can divide 3D architectural infographics into four different categories, taking into account some of their characteristics and, above all, their purpose and target clients.

3D interior and exterior design

On one hand, there are 3D infographics whose purpose is to show in detail the interior and exterior design. This can include offices, homes, restaurant kitchens, hotels, sports centers, theaters, and more. Without a doubt, this is the most common type.

3D perspectives

Another of the most common applications of 3D infographics for architecture is 3D perspectives. The truth is that, although a living room, kitchen, a swimming pool or a meeting room can be recreated with complete clarity, seeing the entire set of spaces in 3D and being able to move through them is much more engaging. It is the perfect way to understand the spaces, the relationship between them, and how the environment may feel in terms of livability. Offering a 3D perspective and allowing the client to immerse themselves in the project will give them confidence and trust. This type of 3D architectural infographic allows you to live in your new home without laying a single brick.

360º infographics

A complete view helps to better understand any design. That is why it is essential to have a 360º view that allows us to imagine the livability of the design. It enables us to understand the space and even experience what it would be like to move through it. With a 360º infographic, no detail goes unnoticed.

3D infographic for advertising products

As you can imagine, 3D infographics can be applied to any type of advertising product. This includes, for example, the creation of a new car model, the presentation of a new household appliance, fragrance, furniture, public transport systems such as trains or buses, sculpture designs, art… As you can see, thanks to this resource, any product or design can be advertised, no matter how different they are.

Why is 3D architectural infographics useful?

As we have seen, 3D architectural infographics is a very useful resource for planning, presenting, or promoting any type of architectural project. This tool will significantly increase the impact of your project, helping you stand out from your competitors. Within the architectural sector, there are many professionals who greatly benefit from this type of visual resource. Below, we list some of them and explain how they use 3D infographics in architecture:

Builders: During the construction process, questions may arise that can be easily resolved by accessing a 3D image of the project. This allows them to clearly visualize the results before approval. In addition, this resource makes it possible to see how different finishes will behave and to evaluate any last-minute changes.

Architecture studios: During the development of an architectural project, this tool can greatly streamline the design process. It goes beyond sketches and is much easier and more cost-effective than physical models. 3D architectural infographics helps in choosing finishes, organizing space layouts, and even understanding how natural light behaves. Ultimately, it reduces costs by allowing errors to be identified and corrected before construction begins.

Interior design studios: This is perhaps one of the clearest examples of the importance of 3D infographics. Interior design projects require strong visual impact, something that even the best sketches cannot achieve. 3D architectural infographics allows clients to clearly understand the designer’s vision and even imagine themselves living in that highly realistic space.

What is 3D architectural infographics used for and what are its benefits?

3D architectural infographics is used across multiple industries and for different applications, although the goal is always the same: to clearly visualize the result of an idea before it is built. Therefore, it also helps to save money, time, and effort. The advantages of using 3D infographics in architecture are numerous, but these are the most common:

Experimenting with light, spaces, and materials: especially beneficial for interior design, decoration, and even advertising.
Improvements in construction: in construction, any mistake can be very costly and time-consuming to fix, making 3D render technology essential.
Offering an attractive product: imagine how difficult it would be to attract investors for a product that does not yet exist. Thanks to 3D architectural infographics, clients can better understand the final result, helping developers secure investment and refine their product.
Higher expectations: thanks to 3D architectural infographics, clients can be more demanding, as they understand more details and can suggest improvements or alternatives.

Likewise, any work created using 3D rendering technology helps avoid surprises, reduce costs, provide added value to clients, and allow for comparisons.

Other types of 3D architectural infographics

Just like renders, 3D infographics can also be classified based on their level of realism and the type of image they represent. First of all, we can divide them depending on whether they represent an exterior or interior space. The former are used to represent gardens, industrial areas, building facades, or business parks, while the latter focus on specific interior spaces. Interior 3D infographics usually include a high level of detail. In this case, we can distinguish between two main groups:

Hyper-realistic 3D architectural infographics: As the name suggests, this type of representation aims to depict reality as accurately as possible. This can be achieved either by using entirely digital elements or by combining real elements with digital environments. This creates an optical effect that makes it almost impossible to distinguish the image from a photograph. It can be used both to place a building within a real environment and to show furniture layouts in a new home.

Conceptual 3D architectural infographics: In this case, the focus is on the concept of the project. Rather than prioritizing realism, the goal is to provide an explanatory image that helps the viewer understand the project and its definition.

3D infographic creation process

To create any 3D infographic for architecture, a series of steps must be followed. This may vary depending on the artist or the studio’s workflow. Generally, it consists of pre-production, production, and post-production.

Pre-production

As the name suggests, pre-production is the stage where all the necessary information for the project is gathered. This process may evolve or change once production is underway.

Production

This is the phase where the most time is invested, and the order of steps may vary depending on the artist. The first step is to create all the scene content, meaning modeling everything required. This is where decisions are made about what will and will not be modeled. The next two steps go hand in hand and can be alternated: These are lighting and texturing. Some artists prefer to light first and then texture, while others do the opposite. In the texturing phase, life is given to the modeled elements by creating materials through maps and texturing techniques. Once the scene is properly textured, it is time to move on to lighting—an essential step in achieving realism. Poor lighting can ruin all the previous work. This is very important because even highly realistic materials can fail if the lighting is not correct. At this stage, cameras are placed. This is where the artist’s creativity and versatility come into play to find the best viewpoints. Once everything is set up, comes what many consider the most tedious stage: rendering, where the computer processes all the previous work.

Post-production

Once rendering is complete, we move to this phase, where the transition from 3D to 2D takes place. Here we finalize the look of the images through color correction, post-production effects, and more. A presentation with strong 3D architectural infographics will help projects and companies stand out with a powerful visual impact.

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