Advertising has become a constant in our lives. We no longer find it only on television and in newspapers—we see it on the streets, while browsing the internet, and it fills our social media feeds… All companies that manufacture a product need to promote it so that the public becomes aware of it. However, with this overexposure to advertising, we have become much more selective and demanding. And if we have to live with advertising, at least let it be creative and high quality, right? At Behind Pictures, we have already told you on other occasions what renders can do for your business and for you. Today, we will dive deeper into the world of advertising and product renders. Pay close attention to everything that well-crafted, high-quality advertising can achieve.
What is advertising?
Product advertising is a form of communication whose main objective is to encourage the purchase of a product among the public. It aims to position the product and its brand in the minds of consumers, gradually building a specific brand image. With this in mind, it is easy to understand that the way companies choose to present and communicate their new products is a key factor that will determine their success. Many professional roles are involved in developing a product advertising campaign; from creatives who conceptualize original and innovative ideas, to specialists who bring them into the physical world so they can be approved and later distributed across different media. So, where do renders or 3D come into play in product advertising?3D in product advertising
In this article on 3D infographics, we already explained how renders allow us to create hyper-realistic images of something and place it within a real environment, making it look like a photograph. This resource is extremely useful in advertising and is widely used. If you pay attention to large billboards, you will notice it. Have you ever seen an ad of a car driving along a beautiful snowy mountain road? That was a 3D render! But it is not only used in offline advertising. As mentioned earlier, digital platforms are full of advertising spaces where companies showcase product renders hoping to capture our attention and drive purchases. Online platforms—and even television—give CGI artists great creative freedom to produce highly impactful images for product advertising. Beyond static visuals, animations can also be included, taking product communication one step further while helping brands stand out from their competitors.Do you know how a render for product advertising is created?
Hyper-realistic renders have the ability to deceive the human eye, making it believe that what it sees is a photograph rather than a composition. CGI Artists, the professionals who create these images, follow a three-phase process to develop advertising pieces:- Pre-production: Gathering all ideas from creatives and all available information about the product.
- Production: Using 3D software, all elements are modeled—from the product itself to the environment it will appear in. Realism is then added through textures, material finishes, and lighting.
- Post-production: Final adjustments and corrections are made before combining virtual and real elements to produce the final result.
