In our daily lives, we use countless products that have become an essential and indispensable part of our routines. These are very different objects and tools, both in terms of their functions and the materials they are made from, and even the technology used to produce them can vary greatly. But what all these products have in common is that their design makes our lives more comfortable. If you have ever wondered why a Coca-Cola bottle has the shape it does, or what the advantage of pill distribution in a blister pack is, this article is for you. Today, we talk about product design.
What is product design?
Product design is the process of creating new products to be marketed by a company. Every time a new product is launched on the market, it is because a need has been identified that must be solved for people, whether for decorative, recreational, professional purposes… In other words, an idea has been developed to meet that need. Therefore, product design is the realization of that idea. It defines what it should be like, what shape it should take, and what the most efficient way to create it is.Who is a product designer?
As we mentioned in the previous section, products must respond to and solve people’s needs. In this way, the job of a product designer is to find creative ways to bring those ideas into a three-dimensional design, taking into account every detail. From the best materials for that specific project to aesthetic and functional aspects, ensuring that the final result is exactly what the company needs.4 steps to design a product
Now that we know what product design is and what a designer does, it is time to look at the steps you need to follow to achieve an outstanding product design.1. Evaluate the problem
The first thing we explained is that products are created to solve problems or needs that we all have. Therefore, the first step in creating a good product design is to clearly define that problem. It is important to clearly outline exactly what needs to be solved, without adding possible solutions. This way, all professionals involved in the project will know exactly what to focus on and you will prevent the project from getting out of control.2. List of essentials
To create a good product design that is intuitive and highly functional, you must have a clear understanding of the real need it has to solve. From here, we recommend making a list of essential requirements that must be considered in the product design:- What is the best material?
- Does it need to be waterproof?
- Will it run on batteries or have a rechargeable battery?
- Does it need to be very small and portable, or is it enough that it fits in a car trunk?
