If you’re into animation, you’re probably already familiar with this term—but not everyone is. Over time, motion graphics have evolved into an essential tool across multiple industries. In our daily lives, we are surrounded by images—on our phones, TVs, and even outdoor screens. In fact, 70% of the digital content we consume is animated. That’s why today, at Behind Pictures, we want to tell you everything you need to know about motion graphics.
What are motion graphics?
Motion graphics are a type of multimedia graphic animation designed to capture the attention of a specific audience. These animations are typically built using core graphic design elements such as infographics, typography, and color. All these elements are then integrated within a cinematic language to create dynamic visual content. Interestingly, motion graphics don’t always involve real movement. The goal is to create a sense of dynamism—an illusion that conveys motion, even if nothing is actually moving.Main motion graphics techniques
As mentioned, motion graphics draw from photography, illustration, and typography to create compositions that effectively communicate a message to a specific audience. Here are four key motion graphics techniques:- Kinetic Graphics: A composition combining text, images, and audio. It offers great creative freedom and is ideal for social media, since even without sound, viewers can still read the animated text.
- Kinetic Typography: Animation created exclusively with text, often accompanied by background music. A common example is movie opening titles or end credits.
- Stop Motion: The oldest technique, based on a sequence of still images (frames) played at 20–25 frames per second to create the illusion of movement.
- Motion Graphics with Real Objects: Combines graphic elements with real-world footage to produce striking visual results.
