As has become tradition, at the end of December Pantone presented what would become the color of the year: Pantone 2021.
The surprise is that this time Pantone 2021 is not a single color, but rather a combination of two shades selected by the American company as the stylistic foundation for the year.
Color theory is extremely useful across many sectors, from architecture and interior design to advertising and product promotion.
Pay attention, we will tell you everything you need to know about colors and Pantone 2021 to promote your product.
What is Pantone 2021?
As we mentioned, this year Pantone 2021 is the combination of two colors: PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating. This color pairing aims to convey a message of strength, energy, and hope.
In the current context of ongoing uncertainty, Pantone 2021 offers two tones designed to fill us with strength and energy, encouraging a positive and optimistic outlook on the future.
Ultimate Gray is a classic color that conveys a sense of stability and resilience; it is as durable as a rock and provides a feeling of solidity. On the other hand, Illuminating is a bright, cheerful, and warm yellow, almost like a ray of sunshine.
This combination goes far beyond aesthetics; Pantone 2021 aims to communicate a message of positivity and strength to face an unpredictable year.
Color psychology and product promotion
Color psychology studies how different colors affect our behavior, and it has been proven that some colors can calm us, while others may make us uncomfortable or even trigger negative emotions.
It is not the same to enter a white room as it is to enter a red one, right?
It is clear that color psychology plays a major role in our daily lives and has a strong real impact. So, how can we use Pantone 2021 colors to grow our business? Below, we explain how to apply Pantone 2021 in your product promotion strategy.
Pantone 2021 and product promotion
“At a time when society continues to recognize color as a critical form of communication and a way to symbolize thoughts and ideas, a large number of designers and brands are adopting the language of color to engage and connect”
Laurie Pressman, Vice President of the Pantone Color Institute
In marketing, colors are another way to communicate brand values, from logo design to product colors.
Studies show that nearly 85% of the reasons why we choose a product are related to our perception of its color. That is why it is essential to consider color psychology when making decisions.
When designing renders for product promotion, it is important to remember all the psychological implications of color. Pantone 2021 conveys a message of optimism and strength because both colors are presented together. They complement each other.
Choosing Pantone 2021—or a color aligned with the message you want to communicate when presenting your product can make a decisive difference and turn your idea into a success.
That said, we must remember that the emotions and perceptions associated with Pantone 2021 mainly apply within Western societies.
Therefore, before choosing Pantone 2021, we recommend studying the market you are targeting, as cultural differences can be significant. For example, in Western culture, white represents purity, cleanliness, and peace, while in some Eastern and African cultures it is associated with mourning.
Behind Pictures, the 3D studio to promote your product
It is clear that, when designing product renders for promotion, many factors must be considered, such as the use of color, as well as finishes, textures, and more.
In our experience, it is these small details that differentiate an excellent project from an average one. That is why we provide all our resources to help take your proposal to the next level.
Our team is experienced in multiple disciplines, from 3D animation to virtual reality, including architectural visualization and product design.
Our specialty is understanding your needs, your company, and your product in order to create a high-quality project that meets all expectations and delivers the best results.
If you have a project or would like to make an inquiry, do not hesitate to get in touch with us with no obligation—we will be happy to advise you.
Whatever your project may be, we are your 3D studio!
