A new year means new opportunities and fresh beginnings. And we can’t think of a better way to start than by introducing you to the new Pantone 2022: PANTONE 17-3938 Very Peri. As you know, at Behind Pictures we specialize in 3D rendering for both architecture and product design. That’s why every year we look forward to discovering the new Pantone Color of the Year, so we can create fully customized and up-to-date projects. So, if you loved the innovative color combination of Pantone 2021, get ready to discover Pantone 2022.
What is the Pantone Color of the Year?
At the end of each year, the Pantone Color Institute announces the color that will define the following year. At first glance, it might seem like a random decision, or one based solely on fashion trends from previous seasons. In reality, the selection of Pantone 2022 began two years ago, when color experts conducted a global trend analysis and shared insights with industries involved in fabric production, fashion, and interior design. To determine the Pantone Color of the Year, experts analyze trends across a wide range of sectors, including:- Films currently in production
- Art collections
- Top travel destinations
- Major video games of the year
- Emerging lifestyles
- New technologies
Pantone Color Institute
The Pantone Color Institute has over 20 years of experience and predicts global color trends each year. It helps brands worldwide develop their design strategies for product development and corporate visual identity, based on color psychology and emotional impact.What is Pantone 2022?
Pantone 2022, known as PANTONE 17-3938 Very Peri, is a shade that sits between blue, pink, and violet. We are living in a time of transformation, and Very Peri reflects curiosity and carefree confidence, helping us embrace this transition between the physical and digital worlds.“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a new perspective and vision to our trusted and beloved blue color family. Combining the qualities of blues with a violet-red undertone, it introduces a lively, joyful attitude and a dynamic presence that encourages creativity and imaginative expression.” Leatrice Eiseman, Executive Director of the Pantone Color Institute
The power of color psychology and Pantone 2022
We’ve previously discussed color psychology and its importance in product design. The truth is, colors have the power to influence our emotions and responses. As every year, Pantone 2022 aims to reflect the global zeitgeist. Shades of purple, lilac, and lavender are historically associated with spirituality, while the blue undertones bring a sense of balance, and the vibrancy of the color conveys positivity.“The Pantone Color of the Year reflects what is taking place in our global culture and expresses what people are looking for in that color.” Laurie Pressman, Vice President of the Pantone Color Institute
Very Peri: the first Pantone Color of the Year created from scratch
Pantone 2022 has a unique distinction. Until now, the Color of the Year was always selected from existing shades. However, Very Peri is the first color ever created specifically for this occasion, designed to capture the current moment and help us navigate it.“The creation of a new color for the first time in the history of our Pantone Color of the Year educational program reflects a global process of innovation and transformation. As society increasingly recognizes color as a vital form of communication and expression, this new and complex blue infused with a violet-red undertone highlights the wide range of possibilities ahead.” Laurie Pressman, Vice President of the Pantone Color InstituteIf you want to incorporate Very Peri into your next projects, don’t hesitate to get in touch with us. We’ll find the perfect way to integrate Pantone 2022 and help you achieve your goals. We are your 3D rendering studio in Barcelona!
