The main goal of
advertising is to sell the
product. To achieve this, companies invest huge amounts of resources, which are ultimately reflected in large TV commercials, advertising banners… These are highly creative and innovative, as the industry requires constant production of new content due to audience demands.
Creatives must push their imagination to the limit to develop compelling campaigns. For this reason, they often work hand in hand with
render or
3D animation artists. These professionals, known as
CGI Artists, are responsible for bringing the creatives’ bold ideas to life in a virtually real way.
This process of creating CG or 3D content is what we at
Behind Pictures want to talk about today.
Process
This process consists of different phases. First comes pre-production:
- The stage where all previously approved ideas and scripts are gathered.
- It is also the moment to collect all supporting information for the project, such as references that CG artists will use to create the most accurate representation of the creatives’ ideas.
Next, we move into production using our
3D software, such as 3ds Max, Maya, Cinema 4D, among others.
At this stage, we model everything necessary to bring the ideas to life. This includes creating virtual characters, environments, scenes, and any other elements that need to be digitally produced.
Once all elements are modeled, they are brought to life through the creation of materials and textures, generally using UV mapping to achieve higher quality results.
However, materials alone are not enough to achieve full realism. We must also set up the scene with lighting to reach the highest level of hyperrealism possible. Every detail of lighting and texture is carefully refined until the desired result is achieved.
Next, depending on the platform for which the project is intended, we create either static renders or a short animation.
This animation can take many forms depending on the type of product and advertising being developed, as well as the initial concept defined during pre-production. It could be a simple product presentation using animated cameras, or it may include visual effects such as particles, fluids, smoke, and more.
Once the render or animation is completed, we move on to the final stage: post-production. This involves making all final adjustments to the image or video, such as color correction, production or render fixes, look development, etc.
This is followed by the final composition stage, where all post-production elements are combined and assembled into the final result. This is done using software focused on editing and post-production, such as Photoshop, After Effects, Nuke, among others.
This is how Behind Pictures has successfully completed various advertising projects. We are always ready to help our clients achieve the best possible results with the highest level of quality.
Come and get to know us better! Send us your
free inquiry or call us at 699856788, and we will help you create outstanding animations or hyper-realistic renders for your advertising campaign!
