It is a project commissioned to us to create an animation highly focused on advertising, so that the end client could use this animation to market their lamp.
This is a very interesting project, as we ventured into product animation.
The process is somewhat more complex than what we are used to, as in this case we needed to review many advertising references, including what other brands and studios have done. The main reference was Apple with its AirPods, computers, and other ads…
We looked for music with strong beats that could drive multiple transitions, and with it we played with different viewpoints, angles, object animations, camera movements, color animations, the use of dynamics, etc…
The impact should be the same as Apple achieves with its products—captivating the audience and encouraging them to want to buy that lamp for their homes.
