Project carried out internally with the aim of showcasing a high-end car in a TV commercial format. Created entirely in 3D and CGI, providing maximum realism and detail to both the environment and the product itself
Starting from references, advertisements, and 3D projects, we aimed to replicate how a new car is presented in advertising. We generated static images and a product animation.
The scene is entirely created in 3D. We modeled the entire environment, resembling an American city, generated textures while taking care of real-life street imperfections, and with some downloaded assets, we completed the city to bring it to life, with trees, benches, traffic lights, etc.
We carefully refined the car to achieve the highest level of realism possible—its highlights, lights, reflections…
