Presentation of a product created in 3D to showcase finishes, colors, and textures. Hyper-realistic images and 3D animations were produced to integrate the product into an environment.
Generally, in the early stages of design or pre-production, 3D product modeling and rendering provide an ideal solution for presenting projects. As a result, there is no need to invest excessive time and money in prototyping, product photography, or locations. The result is a photorealistic static visualization of the product.
In this case, we modeled a well-known lamp from the Santa & Cole brand, creating renders to share with the brand and introduce ourselves as a 3D studio.
To present these 3D products, we simulated studio lighting to achieve the same effect and focus on the details. Thanks to this capability, companies prefer to hire 3D studios, as the cost can be lower since there is no need to create a physical lighting setup—it is all virtual.
We also created short clips to integrate the product into a “real” environment and showcase its aesthetic and lighting design.
