A
3D infographic is a fictional or real representation generated by a computer.
This allows us to represent anything we want in a three-dimensional environment and convey it through an image or a sequence of images (a video).
Today, it is a concept that has advanced significantly, to the point where it can be difficult to distinguish between virtual images and real ones.
This is thanks to the importance of technological advancements in the industry, both in hardware (work tools) and in software such as programs and rendering engines, which must work hand in hand.
What are its uses?
3D infographics are becoming increasingly common in our daily lives, as their range of applications is very broad.
More and more industries require three-dimensional representations to showcase something, whether it is a product, a house, an assembly process, a virus, etc. The possibilities are endless.
There are many fields where we can find the use of
3D infographics, especially in design, advertising for television or the Internet, social media, architecture, medicine, logistics, product design, and many other sectors.
3D infographic creation process
To create any
3D infographic, a series of steps must be followed. This may vary depending on the artist or the workflow of a studio.
Generally, it consists of pre-production, production, and post-production.
Pre-production
As the name suggests, pre-production is the phase in which all the necessary information for the development of the project is gathered.
This process may continue to evolve or change once we are fully immersed in production.
Production
This is the phase where the most time is invested, and where the order of the steps may vary depending on the artist’s preference.
First of all, all the scene content must be created, meaning everything needs to be modeled. This is where decisions are made about what will and will not be modeled.
The next two steps go hand in hand, as they can be alternated.
These are lighting and texturing. This depends on the artist’s preference—some prefer to light first and then texture, while others do the opposite.
In the texturing phase, life is given to what has previously been modeled, by creating materials through maps and texturing techniques.
Once the scene is properly textured, it is time to move on to lighting—an extremely important step in achieving realism. If a scene is not well lit, it can ruin all the work done before or after in the texturing stage.
This is very important, as you may create a highly realistic material, but without proper lighting, all that work can be completely lost.
At this point, it is time to place the cameras. This is where the artist’s versatility and creativity come into play to find the most suitable viewpoint for each project.
With the entire scene set up, comes what many consider the most tedious stage: rendering. This stage often requires patience, as it involves waiting for the machine to process and calculate all the previous work.
Post-production
Once the rendering is complete, we move on to this phase. This is where the transition from 3D to 2D takes place, and where we finalize the look of our images through color correction, post-production effects, and more.
A presentation with a strong
3D infographic will help projects and companies stand out from their competitors with a powerful visual impact.
Remember that you can send us your
free inquiry or call us at 699856788 to request more information and learn more about us and
our projects. We look forward to hearing from you!
